Every month, I publish a report of the business & investment income I received during the previous month. I publish these reports to show you what you can expect with an online business & unconventional investments, and I also publish them to keep the motivation to work hard & to grow this number month after month.
In every report, you will find out the details about all the business income I received during the month, all the business expenses, and also all the income I received from investments during the month.
Let's first talk about what happened in November. Following my time at MicroConf last month, I was more motivated than ever to work on SiteEngine, especially on the marketing side of it, by creating a marketing funnel that I can then use to drive paid advertising into it. It's the first I am using paid traffic to promote one of my software, so it's completely new & also challenging for me, but I love new challenges :) I mostly used Facebook ads for this as this is what I know, but I am also exploring Google ads at the moment to see what works best for this type of marketing funnel.
So far I manage to get one additional customer into the app through paid advertising, so I am quite far from my goal of 10 new customers in a month, but that's a start and I will definitely update you on this in the future.
I also spent time writing up new content for this website, for example releasing an updated review of the Peer-to-Peer lending platform Mintos.
On the investing side, I now recommend you to check my dedicated portfolio update to learn what happened in November & what I will invest in next month.
Without further due, here is the income report for November: