Best Website Brokers in 2026
A comprehensive guide to the top online business brokers for buying and selling websites
Quick Comparison
| Platform | Return | Rating | Min. | Best For |
|---|---|---|---|---|
1Empire Flippers | 15% - 2.5% | 5 | $100,000 | Strictest due diligence process in the industry |
2Flippa | Varies | 4.5 | Low entry | Largest number of listings available |
3Investors Club | 7% | 5 | $10,000 | Exclusive members-only platform |
4FE International | Low fees | 4.5 | $10M+ | Excellent reputation in the industry |
5Quiet Light Brokerage | Up to 10% | 4.5 | Varies | Excellent reputation with popular podcast |
6MotionInvest | 15-20% | 4 | $5,000 | Excellent reputation |
7The Website Flip | 3% | 4 | Varies | All-in-one learning and investing platform |
8Money Nomad | 10% | 4 | $50,000 | Specializes in lower-end market ($50K and below) |
Reputation & Track Record
The most important thing when considering a broker is its reputation, as they will be in charge of receiving the money from the buyer, keeping it in escrow, and then moving the money to the seller once the transfer of the asset is complete.
Listings & Due Diligence
We look at the listings that they offer on their marketplaces, and especially what due diligence process they use on the sites that end up on their platform. Some platforms are more specialised than others (for example in eCommerce).
Services & Fees
What services will be provided by the broker and their fee structure. Most brokers have website migration services, but they can also offer additional services. Fees are usually associated with the services offered by the platforms.
Empire Flippers
One of the largest online business brokers worldwide with strictest due diligence process
I wanted to start this article by mentioning Empire Flippers, one of the largest online business worldwide. I used them myself on several of my largest deals so far, and everything always went really well. They have an excellent reputation, and I also met myself several members of their team including their co-founders Justin Cooke and Joe Magnotti.
They have one of the strictest due diligence process that I know - meaning you will only find high quality listings on Empire Flippers. They also have a large selection of deals, in various domains (eCommerce, content websites, SaaS ...) and also from prices ranging from $100,000 to over $10 Million.
Flippa
By far the largest platform in terms of number of listings available
I also couldn't not mention Flippa, which is by far the largest platform of this article in terms of number of listings available. They also have an excellent reputation - and I've done many deals using their platform as well.
Exclusive members site with enhanced due diligence and free legal service
Investors Club is different from the other brokerage as they act more like an exclusive members site where you need to show a proof of funds (at least $10,000) in order to be allowed to see deals available on the platform.
Large brokerage specializing in high-end listings with many deals above $10 Million
FE International is also one large online business brokerage platform and one of the first I ever got in touch with when I started to learn about the field of investing in online businesses.
Major player specializing in eCommerce businesses with strict due diligence
Quiet Light brokerage is also one of the big player in the field, and I discovered them initially via this really cool podcast that they are running on the topic of investing in online businesses. They are also a very large brokerage with an excellent reputation.
Wide selection of websites for all budgets starting from $5,000 up to $100,000
Another really nice broker that I used in the past is MotionInvest, which is a brokerage firm with an excellent reputation as well.
All-in-one platform with learning tools, listing comparisons, and only 3% fees
The Website Flip is another interesting platform that I more recently discovered. Compared to other brokers I listed so far, they are more like an all-in-one place to go to when it comes to learning about investing in online businesses. They have for example a tool to compare listings from other platforms, a course on the topic of investing in online businesses, and many other tools for investors.
Specializes in lower-end market with deals around $50,000 and below, perfect for beginners
I wanted to end this article by mentioning Money Nomad, a brokerage that I discovered more recently. They actually specialises in the lower end of the market, with deals around $50,000 and sometimes even lower. So if you are a beginner, this is definitely a platform that you want to have a look at.
My Recommendations
Best Overall Broker
Great broker with excellent reputation, large variety of vetted listings, and helpful team for buyers and sellers
Empire Flippers →Best for Beginners
Specializes in lower-end market with deals around $50,000 and below, perfect for first-time buyers
Money Nomad →Best for DIY Due Diligence
Wider selection of listings for risk-tolerant buyers who want to do their own due diligence
Flippa →