When building an authority site, just after deciding which niche your site will be about, you will have to create content. And this is the most important part of the site creation, and it can make or break your site. In this article, I will tell you how exactly I get content created for my niche website, and when to use each of those ways to create content. I will mainly focus on written content, but I will also tell you how I actually outsource other type of content like videos.
Why Outsourcing Your Content?
The first question you can ask yourself is why to actually outsource the content, especially if you are limited on budget. Well, there are many reasons. The first one is of course time. I spent the 3 first years of my online business doing everything myself, including writing the content on all my authority websites. I just ended up exhausted, burned down, and my business could never grow. This is why I started to outsource most of the content writing on my authority websites, and then just reading over what people wrote before actually publishing it. It changed everything for me, so this is why I really recommend you outsourcing the content on your niche sites.
Writing everything yourself will also limit you in which niches you can actually be in. On UpWork for example, which I will talk about in a moment, it is really easy to find experts in fields you know nothing about. The content they will produce in those specific niches is going to be much better than what you would write, even after doing a lot of time-consuming research.
Finding Talent on UpWork
The first website on which I outsource my writing is UpWork (formerly oDesk & Elance). This is the typical platform where you can get in touch with freelancers and then 'hire' them per hour or per task. I really like the talent that is available there, especially for writing. You will basically find an expert in nearly any niche you can think about, and if you pick the right person you can except amazing written content from there.
The only thing is that you will have to spend a lot of time finding this right person. When you post a new job description, you will quickly receive a lot of proposals from freelancers there, some which are not in the same niche at all, and some which are not even from writers. That's why I usually spend a lot of time on that stage when entering a new niche, and usually give the same article to write to 3-4 writers I selected just to judge how their writing & expertise in the topic are. Of course, pass everything through a plagiarism checker to make sure people are not stealing content from another source.
Creating Content (and not Just Text) on Fiverr
The second platform on which I outsource my content creation is Fiverr. For those who don't know, Fiverr is a platform on which you can order tasks from people (called gigs), for $5 a task (which gave the name of the platform).
For content writing for example, I am not such of fan of Fiverr. You will actually have to try a lot of different sellers before finding the right one that will produce quality content for your business. Indeed, there are many sellers on this platform that will either produce very low quality content, or just actually steal content from other websites. So here again, make sure to pass everything through a plagiarism checker.
However, Fiverr is great for producing non-written content, like videos. You will find plenty of audio & video artists on the platform, with the ability to actually immediately see some of their samples and previous work they've done on the platform. Therefore, I am using Fiverr to produce videos for a lot of my authority websites, for example for the Youtube channels of those sites.
Automating Content Writing Using TextBroker
Finally, I want to tell you about my experience with TextBroker, which is a service that I started to use recently. TextBroker is a platform which is dedicated to content creation, by directly putting clients & author in relation. You basically go there, put the description of what you want, and they automatically select the best writers fitted for the task. Then, a writer there can pick up the task and write the content. You can then approve, or request revisions.
I tested it for the niche website I am currently building, and I have to say I am really pleased with the experience. I was able to describe what I wanted, and in less than 2 days I had the result delivered on the site, and the quality was amazing. They also offer the possibility to work again with the same writer, and they even have an API, which I definitely want to test in a near future to completely automate the writing for my sites.
I hope that this guide helped you to understand how you can get content created for your website. As you can see, there are many ways to get content created for an authority site, and I am still currently using all the platforms I mentioned in this article. My final advice is really that you also try out those platform, and see which ones are the best for your own business.