As I am writing this article, my business is managing a little bit more than 10 websites in various domains, mainly in the DIY electronics niche. With such an important portfolio of websites, it is necessary for me to have a solid email marketing tool, to manage the email lists of all these websites, sending emails regularly to subscribers, and also managing the autoresponders of all these websites. For a long time, my business was using MailChimp, and I loved this tool. However, in this article I will tell you why I switched from MailChimp to another tool called Sendy, and how I saved hundreds of dollars in the process.

My Past Experience With MailChimp

When I started my first email list on my first website, I looked around for a good email marketing tool. After a lot of research and recommendations from friends, I chose MailChimp, which is an amazing tool for email marketing. It’s free for lists below 2000 customers, the interface is awesome, and it’s really easy to integrate inside your WordPress sites.

I used it for free for a while, but as my business grew I started to have to pay for it, which is normal for such a good service. Paying for MailChimp also means you have access to their automation features, which allows to create autoresponders for your email lists. This is really useful for any website, and the nice MailChimp interface allowed me to do that really easily.

However, as my business grew, my MailChimp bills grew as well. At the end, I had a bill of nearly $100 per month. I wasn’t sending that much email, but MailChimp basically bills you according to the size of your email lists. I was convinced that there has to be a better way, and I started looking again for another tool.


This is when I found Sendy. Sendy is another email marketing tool that has the same features as MailChimp: you can create lists, integrate signup forms inside your websites, and manage autoresponders.

However, there is one big difference between Sendy and other solutions like MailChimp and Aweber: it is not a SaaS app, meaning it runs on your own server compared to running on the MailChimp or Aweber servers.

Don’t worry, it doesn’t mean your server will send the emails: it uses the powerful Amazon SES platform to send emails for you. Only the front-end interface is running on your server.

And this difference changes everything: you only have to pay a one-time fee of $59, and that’s it for the software. You then only have to pay the bills from Amazon SES, which depends on the number of emails you send. And we will see that it can completely change your monthly bills compared to MailChimp for example.

Making the Jump

I was still scared of one thing: actually installing Sendy on my server, and making the switch. What if nothing works when I have everything moved to Sendy? How to export my current subscribers?

However, I really decided to make the jump to Sendy when I found their excellent tutorial to install Sendy. I installed it on the same server where I have all my websites, and it worked like a charm.

However, if you are not tech-savvy, no worries: they also offer to make the install for you for a fee of $79.

It took my team about 1 day of work to install Sendy, import all the current subscribers to Sendy, and also switch every sign-up forms on my websites so they now communicate with Sendy instead of MailChimp.

Living with Sendy

At the time this article was written, I’ve been using Sendy for 4 months, and I can’t complain about it. I can do exactly what I was doing with MailChimp. Maybe one or two features are missing, but for 99% of the businesses it will be just fine. And you of course get regular free updates of the software from the Sendy team.

But I kept the best for last: the monthly costs. As I said, when I left MailChimp, my monthly bills were around $100, because of the size of my email lists. Well, now with Sendy I only pay for what I send, right? Amazon SES basically bills $0.10 per 1000 emails sent. As I send around 10.000 emails per month, it means that my monthly bill for email marketing went from $100 to … $1! Not too bad for one day of work & a one-time $59 fee.

Should You Switch Too?

Well, I guess that depends on the size of your business and what are your goals. If you’re just experimenting with an idea and you don’t need automation features, then MailChimp is still a great choice as it would be totally free below 2000 subscribers.

In all other cases, I really recommend Sendy. There is some work to do upfront to set it up, but it’s really worth it for any online business. It has the same features as other services, it’s constantly updated, and it will save you hundreds of dollars that can be reinvested in your business.

What about you? Are you already using another email marketing tool and considering the switch to Sendy? Please share below in the comments!